
From Frustration to Efficiency: Replacing Legacy Systems for Better Performance and Reliability
Royal Papworth Hospital transformed internal communications, increasing efficiency, engagement, and reliability by transitioning to NewZapp.
NHS internal email benchmarks: For NHS internal communication teams, finding the right channel to share and engage with employees, volunteers, senior managers, and other stakeholders can be challenging. With an increasing number of tools competing for attention, each claiming to be the ultimate engagement solution, it’s easy to feel overwhelmed.
However, an effective internal communication strategy requires more than just one tool. It involves a multi-channel approach that addresses different communication scenarios and audience behaviours. This is especially true for the NHS, a highly complex organisation with diverse needs, relationships, and demands. Whether managing rapid changes or navigating ongoing pressures, the NHS system tends to fall into inertia, and it is the role of communication teams to overcome this by creating clarity and fostering engagement.
In the report below, we delve into the power of internal email communication within the NHS, drawing on data from millions of emails sent through 14,000 email campaigns with Trusted Delivery to provide the most accurate NHS internal email benchmark. By leveraging these insights, internal communicators can enhance their strategies, making the most of email’s speed, reliability, and cost-effectiveness.
Read the full report below:
While the rise of new communication tools has diversified internal communication channels, email remains the preferred medium for NHS teams. Its benefits are clear:
When communicating key updates or urgent messages across multiple teams, email enables targeted, timely communication. It’s particularly valuable for reaching deskless workers or employees who aren’t constantly connected to other platforms, such as the intranet.
For further reading on the continued importance of email in internal communications, see Forbes’ article on the role of email in employee engagement.
Research shows that engaged NHS staff directly impact patient outcomes. A 2015 study by The King’s Fund found that organisations with engaged employees saw:
Engagement isn’t just about morale—it’s about creating a positive working environment that translates into tangible results, both for staff and patients. With email being a key tool for engagement, measuring the effectiveness of internal communications can make a significant difference.
For more details on the impact of staff engagement, explore The King’s Fund research on leadership and engagement for improved NHS outcomes.
The most critical takeaway from this report is the importance of data in shaping internal communication strategies. Without data, you’re working blind, unable to identify areas for improvement or measure how effectively your messages are being received. Data allows you to:
One of the key strengths of using a platform like Trusted Delivery is the access to in-depth email analytics. By benchmarking your performance against the data provided in this report, you can improve your strategy and ensure that your internal communications resonate with your audience.
Let’s not sugar-coat it: as an NHS internal communicator, you face unique challenges. You are tasked with engaging large, diverse audiences—including overworked staff—on limited budgets, all while competing for their attention amidst countless other priorities. These audiences may include frontline healthcare workers, administrative staff, volunteers, and senior leaders, each with varying needs and communication preferences.
But you’re in this role because you want to make a difference. Through effective internal communication, you can support staff morale, improve team cohesion, and ultimately contribute to better patient care. By adopting a data-driven approach and focusing on continuous improvement, you can transform your internal communications from functional to impactful.
In the fast-paced and resource-constrained environment of the NHS, data is your greatest ally. By measuring the success of your internal communications, you can identify areas for improvement, tailor your messages more effectively, and engage staff in a meaningful way.
If you take one thing from this report, make it this
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Email: trusteddelivery@newzapp.com
Trusted Delivery is product of NewZapp Communications.
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