In addition to ensuring all emails are delivered effectively, NewZapp also gives the Communications team a completely new level of insight. Previously they had no knowledge of whether people were engaging with the comms or clicking on links in emails and so loaded every email with the whole copy they needed people to read. Using NewZapp’s real-time engagement reports they were able to demonstrate this wasn’t the best approach.
As a result, they can now:
- Create visually appealing emails with ease.
- Be confident that every email will get through.
- Personalise and segment emails more effectively.
- Accurately measure the engagement of their campaigns.
- Use the new level of insight to improve engagement.
- Change the structure of their comms to make things easier for people to find.
- Know with certainty what their staff want to hear about and change the ordering of all comms to reflect this.
- Know that staff are clicking links to read more and therefore shorten the initial comms and make them more concise.
