Listen to the people doing the work.
NHS communicators understood the effect of delivery problems on their day-to-day work. Their experience helped define the challenge NewZapp needed to solve.
TECHNOLOGY & INNOVATION AWARD · 2022
Recognised for solving
a real NHS email challenge.
NewZapp’s NHS email delivery solution earned a Technology & Innovation Award for helping vital staff communications get through.
INNOVATION WITH A PURPOSE
A delivery problem.
A practical response.
Changes to NHS email security created difficulties for communications teams trying to reach colleagues. During the pandemic, reliable internal updates were especially important.
NewZapp listened to NHS customers and developed Trusted Delivery to address the sending challenge. The award recognised the practical difference that specialist solution made for staff communications.
THE JUDGES’ VERDICT
“A massive impact from a cracking comms company!”
Technology & Innovation Award judges, 2022
WHY THE WORK MATTERED
Vital updates.
Real people relying on them.
When a communications team sends an important update, the job is not finished at the send button. Colleagues need to receive the message, recognise its relevance and understand what to do next.
The pandemic brought that responsibility into sharp focus. NHS teams were communicating through a period of exceptional pressure, when changes needed to be explained clearly and promptly. A delivery obstacle could turn a carefully prepared message into another task to chase.
Security and communication needed to work together.
The original challenge came from tighter NHS email security policies. Messages sent through existing arrangements were no longer reliably reaching staff. NewZapp’s response was to listen to customers, understand the delivery requirements and build a specialist solution.
That practical response became Trusted Delivery: a way for NHS communications teams to focus on the information colleagues needed, supported by a sending approach developed around their environment.
THE THINKING BEHIND THE SOLUTION
Start with the problem.
Work towards something useful.
Bring technical expertise to the table.
The solution needed to fit the email environment as well as the communications workflow. It called for a practical response to the sending requirements.
Keep the purpose in view.
The outcome was about helping important staff updates get through. Technology was the means; better connected NHS teams were the reason for the work.
BUILT AROUND NHS TEAMS
Listening first.
Solving what matters.
Reflecting on the award in 2022, NewZapp’s Managing Director Trevor Munday highlighted both the importance of internal communications during the pandemic and the team’s response to customers whose messages were no longer reaching staff. The recognition reflects NewZapp’s approach: understand the organisation’s problem, work with the right people and develop a useful solution. Trusted Delivery connects NHS-focused sending with email creation and campaign reporting.
Explore NHSmail delivery →See the experience behind the platform.
Explore how NHS teams have approached delivery, newsletter workflows and staff engagement.
Read NHS customer stories →YOUR COMMUNICATIONS CHALLENGE
Let’s talk about what needs to work better.
Bring your priorities to a conversation with our team.
