The challenge: reaching a diverse NHS workforce
Royal Devon University Healthcare NHS Foundation Trust needed reliable internal email for more than 10,000 colleagues, including clinical, administrative and support staff. NHS security restrictions were affecting delivery, with messages reaching junk folders instead of staff inboxes.
The communications team also needed a clearer understanding of engagement and more flexibility to tailor content for different audiences.
Three priorities for better communications
- Reliable delivery within NHS email security requirements.
- Relevant, visually engaging communications for different staff groups.
- Reporting that could inform the next campaign.
The solution: delivery and insight together
Trusted Delivery combined an NHS-focused sending setup with branded email creation, audience segmentation and engagement reporting. This gave the team tools to improve both how messages reached colleagues and how the content was presented.
The results: confidence to communicate
The original case study reports 100% email deliverability. The team used reporting to refine its approach, producing shorter, more focused messages and improving audience relevance.
These outcomes describe the published Royal Devon case study; they are not a forecast for another organisation.
Turn a campaign report into a useful next step
A report is most useful when it helps a team decide what to do differently. Before sending, agree the action you want colleagues to take. Afterwards, review the response alongside the content and audience you chose.
That creates practical questions for the next update: can the introduction be shorter? Is the main link easy to find? Would a particular staff group benefit from a more focused message?
Bring your own priorities to the conversation
Your organisation will have its own mix of audiences, approval processes and delivery requirements. Bring an example staff email and the questions you want answered to a demo. We can explore creation, sending and reporting as one workflow, with your communications and IT colleagues involved.
Explore what this could look like for your team →
