The challenge: too much copying, not enough time
Bridgewater’s original case study describes a communications team supporting more than 1,700 colleagues across community settings. Newsletter production involved copying intranet content into Outlook and reformatting it for other channels, including PDFs for a staff app.
The solution: prepare once, plan ahead
NewZapp brought newsletter creation, scheduling and distribution into one platform. Web links reduced the need for repeated formatting, while campaign reporting made opens and clicks visible.
The team could finish a newsletter on Friday and schedule it for Monday, removing a recurring morning rush.
The results: a more manageable week
The published story reports that newsletter work fell to under two hours. Planning ahead gave the communications team more control of its workload and more time for other priorities.
Feel Good Fridays: making space for positive stories
The team also introduced a monthly newsletter celebrating achievements and staff contributions. Feel Good Fridays helped share positive news across a dispersed workforce, with encouraging feedback and engagement reported in the case study.
Make your workflow the starting point
Think about the last newsletter your team sent. How many versions did you create? Where did someone copy the same content into another tool? How much time went into formatting rather than deciding what colleagues needed to know?
Those questions can help you define a useful demo. Bring your existing process and an example bulletin, then explore how creation, scheduling and reporting could work together.
Give every campaign a clear purpose
Some updates ask colleagues to act; others help them feel connected to the wider organisation. Agree what a useful response looks like before sending, then review the report alongside staff feedback.
Use what you learn to shape the next edition: a clearer introduction, a more visible link or a better balance of practical updates and staff stories.
Explore a better newsletter workflow →
