Stress is an inherent part of life, but within the high-pressure environment of the NHS, it can escalate to harmful levels, contributing to serious mental health conditions. As an internal communicator, you hold a unique position to influence, educate, and support staff, helping them manage stress and maintain mental wellbeing.
According to a Government report, NHS staff are 50% more likely to experience work-related stress compared to the general workforce, highlighting the urgency of addressing this issue. In December 2020 alone, stress, anxiety, and other psychiatric illnesses accounted for the loss of over 511,000 working days within the NHS
Stress often serves as a precursor to more severe mental health issues, such as anxiety and depression. In the NHS, the combination of excessive workloads, resource constraints, and the emotional toll of patient care exacerbates this problem. The long-term effects of chronic stress can be devastating, not only for individual staff members but also for the quality of patient care and the overall functioning of the NHS.
The NHS has long recognised the need to mitigate stress among its workforce, especially in the wake of the COVID-19 pandemic. Budgets and resources have been expanded, and various initiatives have been launched. However, with ongoing challenges such as staffing shortages and rising demand, stress levels remain a significant concern.
As an internal communicator, your ability to reach and influence large portions of NHS staff positions you as a key player in the fight against workplace stress. Below are strategies and resources you can use to support your colleagues’ mental health effectively:
Raising awareness about available resources is crucial. Many NHS employees may not be aware of the support systems in place or how to access them. Here are some essential resources to share:
These resources should be prominently featured in your communications, such as through email campaigns, intranet posts, and digital noticeboards.
Awareness is the first step towards prevention. By educating staff about stress, you can help them recognise early signs and take action before stress becomes overwhelming.
a) Understanding Stress
Stress isn’t always negative; it can drive motivation and productivity. However, when it becomes unmanageable, it can lead to significant health issues. Share educational content, such as Rethink Mental Illness’s guide on recognising stress and its effects . This guide can be included in a monthly wellness bulletin or during staff training sessions.
b) Educating Line Managers
Line managers play a pivotal role in stress management. They are often the first point of contact for frontline staff and can either help alleviate stress or unintentionally contribute to it. Consider developing a campaign to equip managers with the skills they need:
c) Promoting a Safe and Supportive Culture
A culture that prioritises mental health and encourages open conversations is crucial in reducing workplace stress. Here are steps to foster such an environment:
Supporting others can sometimes lead to neglecting your own mental health. Take time to assess your stress levels using tools like the NHS stress test . Self-care is essential for maintaining your effectiveness as a communicator and a leader.
To amplify your internal communications, consider using NewZapp Trusted Delivery. This tool is specifically designed for NHS organisations, allowing you to create visually appealing emails, target specific staff groups, and analyse engagement to refine your strategies. Learn more about how NewZapp Trusted Delivery can help you support your staff’s mental wellbeing effectively .
Operations Director
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