NHS Email Analytics Report

NewZapp is a very proud, award winning provider of internal communications software to the NHS. 

And as such, in a very unique position to offer a report that is not available anywhere else in the world.

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A unique insight

We have collated the email analytics from over 2000 campaigns across a variety of NHS Trusts in 2023 and have produced a comprehensive report based on that data.

This benchmarking report shows the statistics and success rates of the NHS Trusts that send via NewZapp Trusted Delivery.

Included in the report:

  • Open rates from over 10 million emails
  • Data on the best time to send
  • Optimal subject line lengths
  • Open and click rates by hour of the day
  • Fill in your details for full access to this report.

Email delivery trusted by:

NewZapp Trusted Delivery

NewZapp Trusted Delivery is a trusted email communication platform that will deliver all of your internal emails to your staff every single time. No spoofing issues. No junk folders. No warnings of external emails. Our award winning platform is widely used by NHS Trusts up and down the country for safe, insightful delivery of vital internal communications emails.

Based on this usage we have complied a report that presents the following information and much more.

Average open and click rate by month

March and April lead the way for employee engagement with the highest open rate. August shows high click rates whilst October and November sit on the bottom of the table.

What time are the campaigns being sent

Our Trusts predominantly send between 2pm and 5pm, you can download the report to see the most popular time. Afternoon sending is preferred to morning and we can see a few sending through the night between 7pm and 7am.

Open and click rate by hour

The best open rates occur outside the preferred times sent by the Trusts. Interestingly campaigns sent between 9pm and 10pm have the same open rate as ones sent at certain times of the afternoon.

Open rate and click rate by subject line length

By the narrowest of margins campaigns with between 0 and 25 character subject lines have the best open rate, followed closely by campaigns with 75 or more characters. For click rates, by a considerable difference, the sweet spot looks to be between 25 and 75 characters.

N.B The recommended length for subject lines on mobile is between 9 words or up to 60 characters.

Download the report

We have collated the email analytics from over 2000 campaigns across a variety of NHS Trusts in 2023 and have produced a comprehensive report based on that data.

This benchmarking report shows the statistics and success rates of the NHS Trusts that send via NewZapp Trusted Delivery.

Included in the report:

  • Open rates from over 10 million emails
  • Data on the best time to send
  • Optimal subject line lengths
  • Open and click rates by hour of the day
  • Fill in your details for full access to this report.

Are you using Mailchimp?

Mailchimp are the largest external email marketing provider for good reason, they provide a fantastic platform for sending volume email. But are they the right fit for NHS internal communication emails?

Case Study

The Royal Devon & Exeter NHS Foundation Trust have over 10,000 employees. Email is their primary communication channel but due to strict spoofing and security requirements their emails from reaching their employees.

Guaranteed Delivery

NewZapp is the first and only Email Service Provider to have found a trusted delivery solution. Already in use by a number of NHS Trusts, NewZapp is 100% compatible with NHSmail and completely removes all challenges.

NewZapp has been trusted to deliver important internal communications for over 15 years. 

We specialise in supporting the NHS and local government organisations to deliver internal comms, whilst also providing the analytics required to continually improve communication strategies.

Trusted Delivery from NewZapp is a Government G-Cloud approved supplier for an efficient procurement process.

As a Software as a Service (SaaS) business, NewZapp is continually evolving to provide you with highly intuitive, engaging email communication software that continually benefits from the latest technological developments.

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