In April 2025, a letter from NHS England reignited a familiar debate—are communications functions in the NHS a strategic asset or a disposable overhead? As calls for transformation intensify, this article argues that communications is not a luxury but a cultural infrastructure. From navigating reform to shaping trust and behaviour, NHS comms teams are critical enablers of change. Drawing on new research, major system reviews, and expert commentary, we make the case for protecting and elevating this essential function—before the system learns the hard way what happens when it’s missing.
Category Archives: Case Study
From Frustration to Efficiency: Replacing Legacy Systems for Better Performance and Reliability
Royal Papworth Hospital transformed internal communications, increasing efficiency, engagement, and reliability by transitioning to NewZapp.
Bridgewater Community Healthcare NHS Foundation Trust
How Newsletter Automation Can Transform Your Email Campaigns newsletter automation Bridgewater Community Healthcare NHS Foundation Trust provides a range of community health services in the North West of England, playing a pivotal role in delivering care closer to home. In line with the NHS Long Term Plan, the Trust works to shift more healthcare out …
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Trusted Delivery versus Outlook
Trusted Delivery from NewZapp Trusted Delivery or Outlook? Why not just use Microsoft Outlook for your internal communications campaigns. It is free after all. But what are you missing out on? Internal comms email via Outlook Microsoft Outlook has been the go to email solution for decades and technically free from a cost point of …
Salisbury NHS Foundation Trust
Salisbury NHS Foundation Trust overcame strict NHS security policies to implement a successful internal communication strategy, using NewZapp Trusted Delivery to improve email deliverability, engagement, and security compliance.
Trusted Delivery versus Mailchimp
Trusted Delivery from NewZapp Trusted Delivery or MailChimp? Mailchimp are the largest external email marketing provider for good reason, they provide a fantastic platform for sending volume email. But are they the right fit for NHS internal communication emails? HEAD TO HEAD Choosing the right platform for your needs Obvious spoiler alert – we believe …
Royal Devon University Healthcare NHS Foundation Trust
Royal Devon University Healthcare NHS Foundation Trust improved its internal email deliverability and employee engagement with a secure, tailored solution from Trusted Delivery, overcoming significant IT security challenges.