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Improving NHS Email Deliverability and Engagement for RDUH

newsletter automation

Royal Devon University Healthcare NHS Foundation Trust (RDUH) faced challenges with NHS email deliverability, as stringent NHS IT security policies prevented many emails from reaching staff inboxes. The goal was to improve NHS email deliverability and provide insights to boost engagement among the 10,000+ employees.

Objectives

  • Ensure secure email delivery in line with NHS IT security policies.
  • Improve employee engagement through personalized and visually appealing emails.
  • Provide real-time insights on employee interaction with emails to optimize future communications.

Target Audience

RDUH’s 10,000+ employees, including medical professionals, administrative, and support staff.

Key Challenges

  • Security Restrictions: NHS IT policies led to emails being marked as junk, severely reducing communication effectiveness.
  • Lack of Insight: RDUH had no visibility into how employees engaged with emails, making it difficult to refine communication strategies.
  • Personalization Needs: Emails needed more customization to engage diverse employee groups.

Solution

Trusted Delivery developed a tailored solution meeting NHS security protocols while improving email visibility and interaction. The solution was ISO 27001 certified and GDPR compliant, ensuring that all communications were both secure and effective. NewZapp’s platform provided real-time insights, allowing for improved content segmentation and engagement tracking.

Results

  • 100% Email Deliverability: All emails now bypass junk filters and security alerts.
  • Improved Engagement: RDUH now uses real-time reports to adapt messaging, resulting in shorter, more concise emails that better serve their staff’s needs.
  • Custom Solutions: The ability to create segmented and visually engaging emails has increased click-through rates and overall employee engagement.

We struggled with these issues for so long. We’re grateful to NewZapp for finding a solution that aligns with our needs and the stringent NHS IT policies. The results were immediate, and the team is now confident in the effectiveness of our communications.

Becky Parry, Communications Manager, Royal Devon University Healthcare NHS Foundation Trust

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NewZapp takes the security of your data extremely seriously. In addition to complying with NHS Digital requirements we also maintain the following standards:

  • Secure UK-based servers that are monitored 24/7
  • ISO 27001: 2017 certification
  • UK GDPR & EU GDPR compliant
  • Cyber Essentials certification
  • UK Data Protection Act compliant
  • Regular independent security audits

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Get in touch today to find out how NewZapp can increase the effectiveness of your internal communication.

We are NOT the NHS. We are a supplier of internal communications software. Please contact your local NHS hospital for all healthcare queries. 

Tel: 01392 447200

Email: trusteddelivery@newzapp.com

Trusted Delivery is  product of NewZapp Communications. 

G-Cloud Digital Marketplace Documentation.

NHS Data Security and Protection Toolkit Registration.

Bradley House, Park Five Business Centre, Harrier Way, Exeter, Devon. EX2 7HU.

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