Adam Baldock-Apps, Author at Trusted Delivery

How Internal Communications Can Drive Trust During NHS Reform and Reorganisation

How Internal Communications Can Drive Trust During NHS Reform and Reorganisation newsletter automation Major structural changes are nothing new to the NHS. From Integrated Care Systems (ICSs) to digital transformation programmes, workforce redesigns, estate reconfigurations, and centralisation of commissioning structures, change is part of the NHS’s operational DNA. Yet with every reform—regardless of its policy …

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Reaching Every Role: Inclusivity in NHS Internal Communications

Reaching Every Role: Inclusivity in NHS Internal Communications newsletter automation Introduction In a healthcare system as vast and varied as the NHS, no two staff roles are the same. From frontline clinicians and community health workers to estates teams, night-shift porters, and administrative support, the NHS thrives because of its workforce diversity. Yet this very …

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NHS Trust Rankings 2025: Could Internal Comms Decide Your Place?

NHS Trust Rankings 2025: Could Internal Comms Decide Your Place? newsletter automation Introduction – The Return of NHS Trust Rankings In September 2025, the Department of Health and Social Care reintroduced football-style league tables ranking all NHS Trusts in England (The Guardian). This marks a significant shift in performance transparency, echoing the star ratings of …

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NHS Communications as a Cultural Force in Times of Change

In April 2025, a letter from NHS England reignited a familiar debate—are communications functions in the NHS a strategic asset or a disposable overhead? As calls for transformation intensify, this article argues that communications is not a luxury but a cultural infrastructure. From navigating reform to shaping trust and behaviour, NHS comms teams are critical enablers of change. Drawing on new research, major system reviews, and expert commentary, we make the case for protecting and elevating this essential function—before the system learns the hard way what happens when it’s missing.

From Frustration to Efficiency: Replacing Legacy Systems for Better Performance and Reliability

Royal Papworth Hospital transformed internal communications, increasing efficiency, engagement, and reliability by transitioning to NewZapp.

Beyond Compliance: Embracing Sustainability as Core to NHS Culture and Values

Sustainability in the NHS goes beyond compliance; it’s a core value that influences every level of healthcare. By fostering environmental responsibility, the NHS not only enhances public trust but also strengthens community well-being.

Driving Communication in NHS Research and Innovation: A Blueprint for Communications Leaders

Effective communication is the cornerstone of successful NHS research and innovation, promoting collaboration, transparency, and trust among stakeholders.

Bridgewater Community Healthcare NHS Foundation Trust

How Newsletter Automation Can Transform Your Email Campaigns newsletter automation Bridgewater Community Healthcare NHS Foundation Trust provides a range of community health services in the North West of England, playing a pivotal role in delivering care closer to home. In line with the NHS Long Term Plan, the Trust works to shift more healthcare out …

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Transforming NHS Workplace Communication: Enhancing Inclusivity, Efficiency, and Wellbeing

Discover how effective internal communication can transform the NHS workplace, fostering inclusivity, enhancing productivity, and creating a harmonious environment. Explore strategies for success, aligned with NHS Digital Governance, and supported by NewZapp’s Trusted Delivery platform.

Addressing Common Challenges in Employee Engagement for NHS Communicators

Microsoft Outlook is adept at sending and receiving emails but it has its limitations and successfully handling internal communications is one of them.

Author Archives: Adam Baldock-Apps