At NewZapp Trusted Delivery, we are excited to unveil our new email editor, designed to simplify and enhance the process of creating NHS staff emails. With an array of new features that improve efficiency, appearance, and functionality, this update takes email communication to a whole new level. Here’s why NHS teams will find it indispensable.
The latest NewZapp email editor introduces a wide range of improvements aimed at making email creation faster, more efficient, and visually appealing. From more control over design elements to smooth drag-and-drop functionality, our new editor offers everything NHS internal communicators need to ensure messages are clear, professional, and engaging.
Having used the new editor during development, I can say that this is the best email editing software I’ve encountered in my 20-year career. It strikes the perfect balance between innovation and familiarity, making it easy for experienced users to adapt quickly while offering a host of new features for power users.
1. Familiarity with a Fresh Twist
Although the editor comes with many new capabilities, it feels comfortably familiar. I could find my way around quickly and, within days, I had adapted so well that I barely remembered the old interface.
2. Ease of Use
One of the hallmarks of the new editor is its ease of use. Many of the limitations that internal communicators once faced are now a thing of the past. A prime example is padding adjustments—an essential feature for email formatting that now takes just a few clicks to customise.
3. Beautiful Buttons, Customisation, and Video Integration
Customisation is key, and the new editor makes it simple. Creating buttons no longer requires uploading custom images; now, you can edit size, colour, and style within the tool. Similarly, adding videos to emails is effortless—you simply insert a link, and the editor pulls a thumbnail from the video platform. No more manual overlays!
(Who knew I could get this excited about email padding!)
Smooth Drag n Drop
Previously the Drag n Drop was a bit clunky and I’d often end up dropping something into the wrong section by mistake. Now everything flows effortlessly, and they all snap together brilliantly.
In this release, the editor provides greater control over everything from the email layout to the mobile version display. Whether you’re adjusting font sizes, colours, or layout, you no longer need to rely on HTML expertise. Even custom corporate fonts are now supported, allowing NHS organisations to maintain brand consistency.
For insights into email personalisation for healthcare professionals, explore the Institute of Internal Communication’s research on email strategy (URL: https://www.ioic.org.uk/research).
Several new features are designed to improve workflow and save time:
Saving Sections as Modules
A key upgrade is the ability to save sections of your email as ‘modules’. These can be reused in future emails and are displayed as visual blocks, making it easy to identify and reuse them without needing to memorise names or descriptions.
Enhanced Document Manager
The upgraded Document Manager automatically fixes file names with spaces, preventing broken links. It also offers more flexibility with link appearance, allowing users to customise text colours and underline styles.
Improved Image Editing
The updated image editor is more intuitive, with tools and options exactly where you expect them to be. This improvement makes image handling much faster and easier.
For more on improving email marketing effectiveness through customisation, check out Forbes’ insights on email marketing trends (URL: https://www.forbes.com/sites/forbestechcouncil/2022/04/27/five-email-marketing-trends-for-2022-and-beyond/).
Free Image Library
The new editor includes a direct integration with image libraries like Pixabay and Pexels, giving users quick access to thousands of royalty-free images. This is particularly useful for NHS communicators who need visual content to accompany their messages.
Countdown Clock
Need to create urgency around events or deadlines? The editor now includes a countdown clock feature that can be embedded in emails, dynamically counting down in real-time—a simple yet impactful way to capture attention.
We’ve overhauled the way emails are organised within the platform. Gone are the days of manually sorting through folders; now, you can categorise emails using colour-coded topics. This tagging system allows you to assign multiple topics to a single email (e.g., “Health & Safety” and “Companywide Comms”) and filter emails by topic for easier access.
Even better, the upcoming NewZapp Trusted Delivery update will introduce performance reports based on these topics. This means you’ll be able to see how all emails under a certain category perform, giving you deeper insights into your communication strategies.
To explore more about the importance of email performance tracking, refer to NHS Digital’s Communication Strategy (URL: https://digital.nhs.uk/news-and-events/news/communication-strategy-report).
An often overlooked but crucial aspect of email creation is ensuring that your messages don’t end up in spam folders. The spam checker tool is now enhanced, allowing users to scan their emails and receive instant feedback on elements that could trigger spam filters. Suggested improvements are clear and easy to implement.
To truly appreciate the transformative power of the new email editor, you need to try it for yourself. By combining familiar features with intuitive new tools, it has revolutionised the email creation process for NHS staff. Whether you’re building simple internal updates or large-scale communications, NewZapp’s email editor ensures that your messages are polished, professional, and effective.
If you’d like to experience the ease and efficiency of NewZapp Trusted Delivery’s new email editor, get in touch for a free demo. We’ll show you how this tool can make a tangible difference in how you create and send NHS staff emails.
Marketing Manager
With over 15 years’ experience in communications I have seen first-hand the difference strong internal communications can make. I am passionate about helping organisations reap the rewards of an engaged workforce and feel privileged to work for an organisation that has this same passion. We can achieve more when we work together towards the same goals.
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