The Power of Staff Recognition in the NHS: Boosting Morale and Performance

Staff recognition

Staff recognition is a simple yet transformative practice. Despite its significance, many workplaces, including NHS organisations, fall short in recognising their staff’s efforts. This article discusses the profound impact staff recognition has on morale and productivity, and offers actionable strategies to enhance recognition within NHS teams.

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The Neuroscience Behind Recognition

Research in neuroscience has revealed that receiving recognition stimulates the brain’s reward system, releasing dopamine, a chemical that fosters feelings of pleasure and motivation . This is why even small gestures of appreciation can significantly uplift staff morale and drive better performance.

Is There Enough Recognition in Your NHS Team?

In healthcare, particularly in the NHS, where pressures are high, taking the time to acknowledge colleagues often falls by the wayside. Yet, the benefits are undeniable. A study by the Gallup Organisation found that engaged teams show 21% greater profitability 

The question then becomes, how can we easily and effectively embed a culture of appreciation and recognition into our busy NHS environments?

5 Quick Ways to Increase Staff Recognition in the NHS

Here are five actionable strategies that NHS teams can adopt to create a culture of recognition:

  1. Encourage feedback-seeking – Often, employees are hesitant to ask for feedback. Shift the question from “Did I do a good job?” to “How did the project go?” This helps shift the focus from personal validation to constructive insight, fostering a culture of continuous improvement.

  2. Promote peer recognition – Recognition doesn’t always need to come from leadership. Encourage colleagues to acknowledge each other’s contributions. Tools like NewZapp Trusted Delivery provide a great platform for peer-to-peer engagement [https://www.newzapp.co.uk/trusted-delivery].

  3. Hold regular 1:1s – Line managers play a crucial role in team recognition. Regular one-on-ones allow for timely, personalised recognition and support. Unfortunately, these meetings often get deprioritised in healthcare, but making them a non-negotiable part of routine can enhance staff engagement.

  4. The power of ‘thank you’ – Sometimes the simplest gestures are the most effective. Whether it’s a verbal thank you or a quick email, these small acts can leave a lasting impact on staff morale.

  5. Start meetings with recognition – Before diving into agenda items, take a moment at the beginning of meetings to acknowledge individual or team achievements. This sets a positive tone and reinforces the importance of recognition in day-to-day operations.

A Challenge for NHS Communicators

For internal communications teams within the NHS, measuring success often poses a unique challenge. Unlike departments such as HR or finance, where performance can be measured through tangible metrics, communication teams rely heavily on qualitative feedback.

NewZapp Trusted Delivery provides NHS communicators with a unique advantage. With access to detailed analytics, they can see exactly how their messages perform, offering quantitative insights into staff engagement and satisfaction. This is invaluable in understanding how effective internal communications are at connecting staff with crucial information.

For Teams Relying on Outlook or Non-Analytical Tools

If you’re relying on basic platforms like Outlook, it’s harder to gauge the performance of your communications. However, this doesn’t diminish the critical role you play. Internal communications teams are the glue that holds the workforce together, keeping staff informed and connected to the resources they need. Take a moment to appreciate this often-overlooked contribution, and, whenever possible, seek feedback to ensure your efforts don’t go unnoticed.

Building a Culture of Recognition in NHS Teams

Ultimately, staff recognition is about creating an environment where every team member feels valued. By embedding simple practices into daily operations, NHS teams can foster a culture that not only improves morale but also enhances overall performance.

Whether it’s a quick ‘thank you’, incorporating feedback into meetings, or using advanced communication tools like NewZapp Trusted Delivery, recognition can be woven into the fabric of any NHS team. Start today by reflecting on how often you recognise your colleagues—and challenge yourself to do it more.

 

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Rachel Stidworthy

Marketing Manager

With over 15 years’ experience in communications I have seen first-hand the difference strong internal communications can make. I am passionate about helping organisations reap the rewards of an engaged workforce and feel privileged to work for an organisation that has this same passion. We can achieve more when we work together towards the same goals. 

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